
Many of the same questions,
hesitations and strategies connected with seeking out professional assistance in any field whether you're looking for a doctor,
dentist, lawyer or accountant come into play when you're selecting a real
estate agent. Some people find an agent through a family member or friend. This is often a
reliable approach. But you might not always find the most compatible assistance
this way. And in a transaction as important and intensive as buying and selling a
home, that can be critical.
A referral from a family member or friend doesn't guarantee a perfect match. Just
think of something as simple as a movie or restaurant recommendation. Your close
friends rave about a new Chinese food place downtown so you check it out. Could
this possibly be the same restaurant they were describing? Mediocre service. No
chopsticks. Bland flavors. It's the same restaurant. Same cook. Same waiters.
Just different perceptions.
Regardless of how you get an agent's name, it might be worth interviewing at
least a couple before you make a final decision or at least arming yourself
with some criteria to go over with any agent who has been recommended to you.
A few things to look for:
- If you're looking for an agent to list your home, be wary of anyone who
suggests they can get an unreasonably high sales price. An agent might use a high
listing price to secure a contract, only to seek a lower price later, after
little traffic is generated at the initial price level. Meanwhile, you've lost
what can be the most critical time period in selling a home the first weeks
immediately after it's listed.
- Check on experience, education and productivity. As with most professions,
experience pays in real estate. Experienced agents know the market and the
marketing process. They'll have the best chance of quickly and smoothly helping
you to buy or sell your home.
Designations such as the Graduate Realtor Institute (GRI); Certified
Residential Specialist (CRS); Certified Relocation Professional (CRP); Leadership
Training Graduate (LTG); and, in Canada, the Registered Relocation Specialist
(RRS) suggest an expertise and commitment that goes beyond just earning and
maintaining a real estate license.
The number of transactions an agent is handling monthly or yearly is going to
give you an indication of how committed the agent is to the profession. Is the
agent a part-timer who's just dabbling in real estate sales or is the agent a
full-time professional whose livelihood depends entirely on an ability to
successfully and repeatedly close real estate transactions?
- If you're a buyer does the agent offer buyer agency? More and more buyers
are deciding they want full contractual representation on the same level as the
seller. Be sure to discuss buyer agency with any agent you're thinking about
working with.
- Does the agent know the market? Is the agent active in soliciting business in
your neighborhood? Do you see the agent's yard signs around the neighborhood?
- Is the agent part of a national network? This can be especially important if
you're selling in one city in preparation of moving to another. Your selling
agent can refer you to a professional, compatible agent in your destination city
and keep in close contact with that agent so both your selling and buying
efforts are closely coordinated.
- And a final point: Does the agent seem primarily interested in sharing
expertise and market knowledge in an honest and straightforward manner? Or does
the agent seem more interested in telling you what you want to hear or spend a
lot of effort trying to market additional products and services? The worst time
to secure the services of a "yes-man" or an agent who seems to have a bit too
many irons in the fire is when you're entering a transaction involving something
as expensive as your home. You need straightforward, reliable information even
if it's not necessarily flattering regarding the home you're selling or very
encouraging regarding a home you think you might want to buy.